How many websites should your company have?

That's a question that comes up often in discussions with clients, but perhaps the idea hasn't crossed your mind. Why would any company need more than one website? Not to be glib but the answer is as many as you need, but how many is that?

If you're a large corporation, it is fairly obvious that you need a separate site for each brand you offer, and a separate site for corporate background material and perhaps investor information.

But what if you're a small or medium-sized company with a limited number of products or services? Then the question becomes, do your products relate to one another? Does one item flow into the next? Is your audience for each product or service the same? And what about totally different audiences for the same product: audiences that need to be approached with totally different tactics? And then there are special circumstances like new product launches, time sensitive marketing campaigns, and limited availability offers?

Mini Campaign Websites and Alternative Marketing Websites are an effective method of enhancing your marketing efforts and targeting optional audiences you wouldn't have otherwise reached using your traditional sales marketing approach.

7 Tactical Reasons To Use Campaign Websites

1. Focus Your... more..
7 Tactical Reasons To Use Mini Campaign Websites

Of late there has been a lot of discussion about bounce rates and whether or not the search engines count these in their algorithms. As far back as late 2007, there were reports that webmasters were seeing a difference in their rankings for major keywords within a few weeks of drastically changing their bounce rates. However, none of the tests and reports seem to be complete enough or repeatable enough to constitute proof.

As a result, there are plenty of naysayers who believe that such things as bounce rates are not now and probably won't ever be part of the search engine algorithms.

I am of the opposite view; bounce rates will certainly be part of the search engine algorithms and probably already are.

What I would like to do here is share with you some of the common naysayer objections and refute all but one of them. But first, for those who are scratching their heads about what bounce means, we are referring to people leaving a website. A bouncy website is the opposite of a sticky website, one where people stay a long time.

Objection 1: There is no definition of "bounce rate".

Response: This is the flimsiest of arguments. A bounce is when someone leaves a website, going back where they came... more..
Bounce Rates Count

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